Evaluation Question 3
What kind of media institution might distribute your media product and why?
We have decided that to distribute our film we are going to choose a relatively small distribution company. We are going to use Revolver Entertainment. We have chosen this company because they have done a good job with films such as Kidulthood & City rats which are very similar to our niche target audience and would hopefully do the same with us. We would aim to get our film mainly independent cinemas as we feel that the multiplex cinema companies would not be interested in our film because of the niche market that our film fits into however with independent cinemas we could choose which locations to offer our film im. For example we wouldn't want to show our film in an independent cinema in a small town such as Number 8 Community and Arts Centre in Pershore, Worcestershire because this does not correspond to our market. A suitable independent cinema however would be somewhere such as Clapham Picture House in London becuase a lot of the people who we are aiming our film at would live in areas like these. We would definately release our film on DVD. We say this becuase if you look at Kidulthood it had a budged of only £600 000 and only made £453,876 gross revenue this suggests that they didnt make a profit but they sold a lot of copies of the DVD and eventually made a lot of profit. To promote our film we would try low budget advertising. We would advertise on youtube channels such as SBTV & GRIME DAILY as we think that people interested in this music would also be interested in our film. This would be much cheaper than advertising on the television or magazines or newspapers.
We have decided that to distribute our film we are going to choose a relatively small distribution company. We are going to use Revolver Entertainment. We have chosen this company because they have done a good job with films such as Kidulthood & City rats which are very similar to our niche target audience and would hopefully do the same with us. We would aim to get our film mainly independent cinemas as we feel that the multiplex cinema companies would not be interested in our film because of the niche market that our film fits into however with independent cinemas we could choose which locations to offer our film im. For example we wouldn't want to show our film in an independent cinema in a small town such as Number 8 Community and Arts Centre in Pershore, Worcestershire because this does not correspond to our market. A suitable independent cinema however would be somewhere such as Clapham Picture House in London becuase a lot of the people who we are aiming our film at would live in areas like these. We would definately release our film on DVD. We say this becuase if you look at Kidulthood it had a budged of only £600 000 and only made £453,876 gross revenue this suggests that they didnt make a profit but they sold a lot of copies of the DVD and eventually made a lot of profit. To promote our film we would try low budget advertising. We would advertise on youtube channels such as SBTV & GRIME DAILY as we think that people interested in this music would also be interested in our film. This would be much cheaper than advertising on the television or magazines or newspapers.
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